Tuesday, 22 January, 2019

Facebook takes out full-page ads to apologize for data scandal

PM Modi with Mark Zuckerberg Facebook assigns you a political party: Here's how to see what it thinks about you
Ginger Lawrence | 26 March, 2018, 01:26

In all, because of extensive links of friends and associates to the 270,000 Facebook users, 50 million Facebook users may have had their personal data compromised. It was intent on collecting personal data with the aim of "monetizing" that data.

"It is the whole nature of this ecosystem", Dehaye said. The lawsuit cites Facebook, Zuckerberg, COO Sheryl Sandberg and the board - which includes noted venture capitalists Peter Thiel and Marc Andreesen, WhatsApp CEO Jan Koum and Netflix CEO Reed Hastings - as defendants. I've been working to understand exactly what happened and how to make sure this doesn't happen again. It also plans to expand its bug bounty program to report misuse of data.

While Cambridge Analytics is facing heavy scrutiny over the use of the data acquired from Facebook Inc., the bigger finger should be pointed directly at Zuckerberg and the company's board that has spent the last 18-months and more dodging serious questions over the company's affiliations with companies and governments and the use of ads during the 2016 U.S Presidential Election. What's worse, he said, it was hard to avoid extracting private data. The vast and extremely valuable cache of data Facebook collects from user profiles has been a major asset for businesses when it comes to targeted marketing and reaching the right audience. The more information it has, the fuller the picture of you it can offer to advertisers.

Authorities in both the US and the United Kingdom are investigating both Facebook and Cambridge Analytica.

A sell-off in Facebook shares reflects fear that the social network may face new regulations that could hurt profits - or that advertisers and users will sour on it. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. The realization that users have potentially allowed hundreds of apps to gather data in the background has led some to set aside time to delete those apps from their account.

Businesses of all sizes use Facebook to cultivate followers, build their brands, engage with their audience and maybe even manage employees. But other types of data collection are still permitted.

The advert also says that Facebook is investigating every app that has had access to data, as it believes there have been further privacy breaches.

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Ms McDougal told CNN she was speaking publicly because "I want to share my story because everybody else is talking about it". While the alleged affair dates to 2006, the agreement was only made in 2016, when Trump was running for the presidency.

In the letter he admits there are probably more examples of breaches yet to be uncovered. "We expect there are others", he wrote. Either way, Cambridge Analytica isn't the kind of business that anyone wants to have their personal data, yet because of Facebook's lax policies, they allegedly did.

It's unclear how Facebook would know how to find or recover users' data.

Meanwhile, Investigators from Britain's data watchdog have searched the London offices of Cambridge Analytica, the data analytics firm at the centre of the storm. Various U.S. congressional committees are also seeking answers, although Democrats and Republicans have disagreed on what steps to take.

Meanwhile, it has emerged that Facebook was warned of potential privacy breaches two years before the "data grab" on millions of users.

In 2007, we launched the Facebook Platform with the vision that more apps should be social.

Marketing firms have spent tens of millions of dollars to learn similar information - including compiling consumer surveys and purchasing massive consumer files from data brokers such as Experian and Acxiom - all of which came from different sources and had varying ages, precision and usefulness.

As Facebook explains, it puts you in target categories based on your activity.