The Tanoak's overall length is 5438 millimetres, or more than 400 mm longer with the production Atlas, and the concept pickup rides on a 3259-mm wheelbase.
That's a big achievement for a company that isn't exactly known for its big utility vehicles. As the first half of its name implies, the double cab is based on the Atlas mid-sized SUV, which was designed primarily for the USA market and we'll assume the same of this pick-up concept.
But there's a big bed in the back, and almost ten inches of ground clearance underneath.
The numbers don't do the reality justice, however.
Volkswagen has unveiled the Volkswagen Atlas Tanoak Pick-up concept at the ongoing New York Auto Show. The robust look means business, and it's complemented by 20-inch wheels with 275/55R20 tires. The active LED lighting features are replicated at the rear. From there, the white light runs over the two crossbars of the grille and into the headlight surrounds. The rear door handle is subtly integrated into that trim piece.
While in motion, five passengers can fill the Tanoak's interior.
Inside, the Atlas' auto roots are showing, but in all the right ways. It's studded with thick metal control pods, hewn from single billets and both looking and feeling every bit as rugged as a pickup itself should.
Analysts, and even some Ford executives in private conversations, say sellers of midsize trucks will likely be battling each in a market that will have modest growth at best. Underneath there's a second display, for the HVAC functionality.
As far as controlling the automatic, "it was intentionally created to be very sturdy, so that it can be operated every day by people who are used to driving a pickup, even while wearing work gloves", Volkswagen noted in a release.
Powering the Atlas Tanoak is a 3.6-liter V6 FSI engine making 276 horsepower and 266 lb-ft of torque, which is right in line with comparable midsize trucks like the Tacoma (3.5-liter V6; 278 hp, 265 lb-ft) and Colorado (3.6-liter V6; 308 hp, 275 lb-ft).
The final name will include the word Atlas, but it is the suffix that is still being determined, said Hinrich Woebcken, Volkswagen's North American region CEO. VW started production of the bigger Atlas about a year ago. The goal is to get feedback, with the automaker saying that it recognizes just how important pickups are to the United States market.
Especially if that pickup is built in the USA, where pickups roam unchallenged at the top end of the sales leader boards. "The decision is what we need".