Tuesday, 22 January, 2019

VW rumoured to unveil a midsize pickup in NY this week

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Cecil Davis | 28 March, 2018, 00:39

Assuming you can determine the intentions of an automaker from a concept vehicle shown at an auto show, it looks like Volkswagen could be the first German brand to offer a pickup truck for sale in the U.S.

Volkswagen has made no secret of its intent to offer more locally-tailored products in the USA market has it attempts to grab additional market share.

Volkswagen isn't the only one hopping into the pickup foray, with Hyundai confirming previous year that it's building a midsize, light duty truck by 2020. That vehicle will be made alongside the seven-seat Atlas in Chattanooga, VW officials said last week.

Since the September 2015 VW scandal there have been growing concerns over nitrogen dioxide emissions.

If the pickup concept receives positive reviews during the NY show, it could go into production relatively soon and would be built at the Tennessee assembly plant, Automotive News reported. Sources tell the publication that the pickup truck could enter production fairly quickly as well and has support from VW's executive ranks.

PM's message on World Tuberculosis Day
He said complete elimination of TB, along with best facilities of treatment, is included in governmental priorities. He added, "Government of India is working in mission mode to make India TB-free".

Automotive News quotes an insider source as saying VW CEO Herbert Diess has backed the project from a very early stage. The Ford Ranger, once the top-selling midsize pickup in the US but discontinued in 2011, will return next year. The truck is expected to be based on the Atlas large crossover and slot within the midsize pickup market.

The concept will validate the company is contemplating entering the midsize pickup market in the U.S. However, it is designed and engineered to be a workhorse and is built on a ladder-type frame to carry heavy payloads like the overwhelming majority in the segment.

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The 2019 Ridgeline, which starts at $30,965 (including shipping), produced US sales of 34,749 past year.