Ever since Apple introduced the iPhone X and debuted its face tracking features, I knew this would be excellent for Snapchat.
The new lenses include a Mardi-Gras mask, a Day of the Dead skull, and a gold-plated eye cover. Possibly, more of such senses will make their way going forward.
Starting today, iPhone X users across the world will see some new TrueDepth-enabled Lenses in the carousel, with some more showing up periodically. You should be able to use the lenses when you're offered the chance to update Snapchat. Each of the three filters take advantage of the X's TrueDepth camera.
Currently, there are three different lenses use the TrueDepth technology through the device's selfie camera. These lenses will be more tightly sticking to your face around jawline. Further, these lenses are claimed to reflect the surrounding light more realistically. Are you comfortable with Apple letting app developers have access to the TrueDepth camera to enhance their apps?
Basically, the new lenses are AR Mask for the iPhone X and these lenses are compatible to work with the full face of the users. While the visual facial mapping can be accessed by the third-party app makers, Apple says the mathematical representation will not be shared, however. What developers like Snapchat get, meanwhile, is the facial mapping data alone, with more than fifty micro-movements of things like lips, eyelids, and the nose.
However Apple also ensured that this data can never be used for advertising or marketing, and that it cannot be bundled and sold to analytics companies or data brokers.
Furthermore, Apple has banned developers from making profiles of generally unknown clients by utilizing recognizing facial catch data. This, according to The Verge, could mean that Snap is also not allowed to make use of this data for targeting ads.