Google says consumers can use FDL but also recommend services such as Bitly and
02 April, 2018, 00:35
The service is still active, but starting April 18, Google says that only existing registered users will be able to shorten links via their goo.gl account console. But existing users will be able to use it for another year after which it will discontinue exclusively.
On Friday, software engineer Michael Hermanto announced via the Google Developers blog that Google is shutting down goo.gl in the coming weeks.
As for the new users, the company recommends trying the new FDLs service to create their shorter links. Which sounds more useful for developers over regular internet goers. Sadly, this service will go down in one year from now, but it will stop accepting new users on April 13, 2018. After this period, all links will continue to redirect.
Google URL shortener is one of the widely used and popular tools for publishers, marketing and branding agencies.
We'd suggest going with the former as it's not only the most-recognised URL shortener out there, but also the most well-rounded, offering customers access to a slew of useful features, such as the option to: take advantage of custom URLs, create deep links optimised for mobile and utilise a real-time analytics dashboard. We hope you are too! Starting May 30, 2018, only the projects that have accessed URL Shortener APIs before can create short links.
Google's URL shortening service worked similarly to others; users could paste any URL into a form on the Google URL Shortener website to turn it into a shorter URL that was easier to share or publish.