Wednesday, 16 January, 2019

Snapchat is Coming Back, Rolls Back Redesign

Consumer sentiment toward Snapchat drops following redesign Snapchat user growth slows as it reports financial results
Cecil Davis | 12 May, 2018, 07:28

Today, a new survey shows just how much that redesign has affected the public's perception of Snapchat, but the company is also starting to rollout some changes to its app's design...

For Snapchat, the discouraging data coincides with efforts to fix its disastrous redesign. Snapchat recently confirmed a test that brings Stories from friends into the Discover tab, creating less of (but not completely bridging) the separation between brands and friends.

Snap has begun to roll out another redesign of its Snapchat apps, rowing back on some of the unpopular changes put in place at the start of the year which have caused shares to slide nearly 50pc in the last three months.

The update has already begun rolling out for iOS and should be coming soon to Android.

This move could help Snapchat gain back its users but maybe the damage is already done.

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Due to te massive backlash regarding the Snapchat redesign, the company has yielded and is adjusting features to make it more user-friendly while still trying to retain some of the UI changes that they were aiming for in the first place.

Furthermore, just like prior to the redesign, Snapchat opens in camera mode now.

The right-side page of the app will also contain stories from content creators and businesses, but Stories from friends will be at the top of the page, in a separate section, which should make the experience easy to understand for users.

In an earnings call last week, Snap CEO Evan Spiegel said the company was "optimizing the redesign" based on its ongoing experimentation and learning. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation. The radical redesign was launched in last November for added conveniences to newcomers but failed to impress the long-time users.