Tuesday, 18 December, 2018

IHOP reveals the ‘b’ in its new name, IHOb, stands for burgers

IHOP reveals what IHOB will stand for IHOb Just Announced What Their New Name Really Stands For (And It's Not What You Think) - Leah Barkoukis
Adrian Cunningham | 12 June, 2018, 06:19

When IHOP said it would change its name to IHOb, the speculation ran rampant: The International House of Breakfast, or Bacon, or even Blintzes?

IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers - a shift for the sit-down chain known for its breakfasts.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable". "Can't wait to try a burger from the place that decided pancakes were too hard", the fast-food chain tweeted in response to the news.

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Rebelez said that bringing burgers to an iconic restaurant like IHOP was a "fantastic combination". "The highlight of my day was seeing Burger King change its Twitter name to Pancake King", one fan said. It doesn't stand for brunch, breakfast, bacon, banana pancakes, buttermilk, or anything remotely breakfast related (unless you enjoy having a sloppy joe for your morning meal). Three years later, coffee powerhouse Starbucks introduced lunch offerings in an effort to draw in more customers during lunch hours.

The now International House of Burgers formally made the announcement on twitter with a video message: "Dear Internet, we abbreciate your batience". It's all just part of a clever marketing plan. And we imagine IHOP will be realizing before long what the people really want from its kitchen. The brand now has more than 1,700 franchised restaurants around the world.

People are getting a real kick out of IHOP's re-brand!