Monday, 18 June, 2018

IHOP reveals the secret behind their new name IHOb

Ginger Lawrence | 11 June, 2018, 16:25

"We're flippin' from pancakes, pancakes, pancakes to burgers, burgers, burgers", a Facebook post read.

The International House of Pancakes, otherwise known as IHOP, is changing its name. Starting at $6.99, folks can get one of their new burgers with a drink and endless fries.

It's worth noting that the company's website still lives at IHOP.com. It looks like there will seven different types of burger.

The new name? International House of Burgers. Now let's see who guess right.

Coinrail Hack See's Markets Crash As $40 Million Stolen
A small toy figure is seen on representations of the Bitcoin virtual currency in this illustration picture, December 26, 2017. The latest attack highlights the lack of security and weak regulation of global cryptocurrency markets .

The answer to the question "what does the "B" stand for?" was revealed on Monday morning - burgers.

"I give it a year", said another.

According to CNN, IHOP has been the restaurant's acronym since 1973.

Sales from 2015-2017 were flatter than, well, you know what, and Dine Brand execs were already in war-room mode over how to position their chains for the future.