Tuesday, 23 April, 2019

IHOP admits it 'faked' IHOb to promote new burgers

IHOP on Twitter IHOP on Twitter
Cecil Davis | 10 July, 2018, 08:38

It's been more than a month since "IHOP" changed its named to "IHOB" to make room for its new burgers on the diner menu, but now they're going back to its original name.

On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end.

On Twitter, the company said, "That's right, IHOP!".

The announcement was buried in the mention of a promotion in which it will offer 60-cent short stacks on July 17 to celebrate its 60th birthday.

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The United States tried to halt the resolution by pressuring Ecuador, which initially sponsored it, by dropping out. Ecuador, which was slated to introduce the resolution, was the first country targeted by American officials.

The change drew massive backlash on social media with some calling the move an "epic failure".

The American chain announced this betrayal via Twitter, and while most people were extremely relieved to learn it was a temporary switch, many were still angry.

Despite their relief to learn the name wasn't changing forever, some burger lovers asked that burning question we were all thinking. "And it worked. Look at us, two silly pancakes talkin' about burgers". While pancakes are once again at the forefront, the new line of burgers will remain on the menu.