In just two years, since Kylie Cosmetics launched with just a $29 (£22) lip kit - a lipstick and lip liner - the youngest of the Kardashian-Jenner clan has gone on to sell more than $630 million (£475 million) worth of make up.
"Social media is an fantastic platform", Kylie Jenner told Forbes in an interview released Wednesday.
Forbes reports that Jenner is now the 27th richest self-made woman in the United States, beating out the rest of her famous family (her older sister Kim Kardashian is worth an estimated $350 million).
Not to mention the millions she's earned from her many endorsement deals, TV appearances and retail goods from the Kendall + Kylie Clothing brand she shares with sister Kendall Jenner.
"Another year of growth will make her the youngest self-made billionaire ever, male or female, trumping Mark Zuckerberg, who became a billionaire at age 23", Forbes reported. I have such easy access to my fans and my customers'. Kylie with a K, as in Keeping Up With the Kardashians, the show she has appeared on since she was a teen.
"I said, 'I'm ready to put up my own money".
Jenner told Forbes that she invested $250,000 of her own money from modeling gigs in 2015 to pay an outside company to produce the first 15,000 lip kits that eventually launched into a full-fledged cosmetic line.
And impressively, Kylie, who gave birth to her daughter Stormi in February, owns 100% of her company.
"Maybe one day [I'll] pass this on to Stormi", she exclaims.
Since then, the company has sold $630m of makeup, helped in a large part by Jenner's own social media presence.