Friday, 20 July, 2018

Netflix is testing some new plans. Here's what they do

Netflix is testing an Ultra subscription Netflix Testing New, Pricier ‘Ultra’ Subscription Tier
Ginger Lawrence | 09 July, 2018, 01:49

Netflix is about to go into ultra mode. Just a year later, the packages were modified so customers wanting UHD content had to choose the higher-priced tier.

In the U.S., Netflix has a premium plan that costs $13.99 per month and gives people 4K Ultra HD video on four screens at once, according to USA Today.

After its users in Italy noticed a newly added subscription plan on their screens, the news of Netflix introducing a new section of subscription has become the hot topic for the media enthusiasts.

Netflix is also planning and testing various versions of plans that could get the HDR videos on the Ultra pack, so that it could stand different and higher above the current premium plan.

The trial is now live in Europe but is expected to become globally available as the streaming giants attempt to improve its financial status.

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A potential change that could affect more subscribers - some consumers in Europe also were offered a change from the current Netflix plans.

According to screenshots taken by Tutto Android, Ultra would allow for viewing on four screens and streaming in HDR, an extremely high definition viewing experience that would only be available in that tier. Standard allows for viewing on two screens, and Premium allows for four screen streaming. "Not everyone will see this test and we may not ever offer the specific price points or features included in this test". There have been speculations that chordcutting.com is testing two prices in Germany which are 16.99 United States dollars and 19.99 USD; so, Netflix also will be tinkering with its prices for new plans.

At the moment, basic users can watch Netflix from one device at a time; standard plan allows two screens at a time; and premium allows for four screens at a time.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.