The streaming service's maneuvering (and not incidentally, expensive Emmy campaigning) paid off with 112 nominations - a significant increase over a year ago, edging HBO's 108.
The show about noble families vying for the Iron Throne faces tough competition from perennial favorite comedy sketch show "Saturday Night Live" and HBO stablemate "Westworld" with 21 nominations each.
(L-R) Handmaid's Tale co-stars Elisabeth Moss, Amanda Brugel and Yvonne Strahovski at a party in Los Angeles.
FX's true crime dramatization "The Assassination of Gianni Versace" led the limited series category with 18 nominations, including a best actor nod for Darren Criss who plays the killer of the gay Italian fashion designer.
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For the most part, though, this year's categories mark a pretty fair representation of TV's best and brightest, while adding drama to the battle that's been brewing to its two foremost bidders for awards prestige. Game Of Thrones was the dominant series.