A Toronto beer store is pictured on Thursday, April 16, 2015.
Ontario previously had buck-a-bottle beer but the then-Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate. "We trust Ontario beer drinkers and other consumers to make their own smart, mature and responsible choices".
"We were elected on a promise to reduce red tape and put the people first", said Premier Doug Ford, who made the announcement while visiting the Barley Days Brewery. He says any brewers that agree to lower their prices will be given LCBO promotional considerations such as "limited-time discounts, in-store displays on end aisles and shelf extenders, or advertising in LCBO flyers and newspaper inserts".
News of buck a beer's return was met with concern from safety groups and criticism from the opposition parties.
To encourage the province's breweries to lower their prices, Ford launched the 'Buck-a-Beer Challenge'.
The minimum retail price for beer was $1.00 in Ontario from 2005 to 2008.
"The impact extends beyond the price of a beer". However, Mr. Ford said he didn't think the lower prices would lead to more drinking and driving. Once upon a time you could buy a beer for $1 a bottle.
The Ford government also has plans to allow the sale of beer and wine in corner stores. "I think it's a great deal", said Mr. Ford in an appeal to brewers.
The Tories have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which government documents show brought in roughly $589 million in 2016-2017.
"There are no tax dollars that are being reduced to allow for the buck-a-beer", said Mr. Fedeli.
Ben Johnson, who operates London-based beer review website Ben's Beer Blog, believes that only large multi-national companies will be able to sell cheap beer because of the volume they produce.