The iPhone XS and larger XS Max are Apple's latest flagship devices. The iPhone Xs Max is the Supersized Big Mac and fries phone for an era of healthier digital diets. Apple VP of World Wide Marketing says these models have the most durable glass of any smartphone ever made.
Apple has bolstered the batteries loaded into each phone too. Max has a starting price of $1,099. There's also a $749 Xr model, with an LED screen and a single-lens rear camera, instead of the dual lenses of the more costly models. The event is over, the hands-on look at the latest gadgets are in, and there's a lot to review if you're just tuning in.
The Max has a larger display than the usual Plus size phones but a similar body.
It's supposed to speed up your whole phone (like opening your camera app or typing on the keyboard). When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X.
For those of us not planning on an National Basketball Association career, it might seem a mere parlor trick.
While the photos do spoil a little bit of Apple's surprise, until Apple CEO Tim Cook and his lieutenants detail exactly why the company has designed the products the way they have, all we'll have is snippets and bits of rumours - not the complete, official story.
Reference to a new Apple Watch, and two new sizes of changeable Watch strap, also appeared in the listings, appearing to confirm rumours of a redesign to the wearable device.
I'll need to start saving if I want one won't I?
Its fall-detecting feature prompts the watch to make emergency calls if it detects that the wearer has had a fall. It's Life Alert without the panic button. These features seem created to appeal to the health obsessed, and the elderly. The Apple Watch heart monitor will now do long-term cardiac monitoring, warning when your heart beats irregularly.
Apple chief operating officer Jeff Williams discussed the company's health technology features that it was embedding in its new Apple Watches.