Naomi Osaka, the 20-year-old tennis sensation who last week became the first Japanese player to win the US Open, is cashing in on her success. The number-one-world ranked athlete threw a veritable temper tantrum on the court Saturday, which began when she incurred a penalty and escalated as she was penalized further by umpire Carlos Ramos for her behaviour.
"Me, as a woman, take a lot of warnings", she said.
Afterwards, Williams suggested that Ramos and other umpires are tolerant of worse criticism from male players.
The Adidas deal would "put her closer to Serena Williams's reported $18 million annual endorsement income than any women athlete in the world since Maria Sharapova was at $12 million to $13 million prior to her drug-related suspension", says Barry Janoff, executive editor at NYSportsJournalism.
While tennis legend Billy Jean King backed Williams" accusation insisting there was a "double standard', many have condemned the 23-time Grand Slam victor for losing her temper.
Adams said both Williams and umpireCarlos Ramos could have handled things a little bit differently.
"I'm fine, given the circumstances", he told the publication.
But the International Tennis Federation defended Ramos and said in a statement that his "decisions were in accordance with the relevant rules" and that he "acted at all times with professionalism and integrity".
"I think the umpire did what was within his rights", he told BBC Sport ahead of Britain's Davis Cup tie with Uzbekistan in Glasgow. Ramos, meanwhile, was paid £370 ($480) as a "standard daily rate" for umpiring, The Times says.