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Essential is reportedly working on a 'new kind of phone' with a mind of its own Essential's Next Phone Reportedly Different Than Any Other
Cecil Davis | 12 October, 2018, 12:40

Essential, the company known for its PH-1 flagship Android phone, could soon be coming back with an innovative new smartphone.

Not so fast, because according to a report from Bloomberg, Essential's next phone could be anything but conventional. Think of it as an AI-powered device with a tiny screen that is supposed to reply to your text messages as it was you and make calls on your behalf.Credit: Brian Ach/Getty ImagesThe Essential Phone PH-1 was a lovely disaster that nobody wanted to buy and even less people knew about. So much so that Essential is building a phone that can have AI mimic the owner of the device to respond to text messages and emails. It has even shelved plans to make a different handset and a smart speaker earlier this year for this, as reported. It is said to have a small screen, indirectly stressing more on the usage of voice commands.

If this all sounds a bit like the sci-fi movie "Her", that's sort of by design. This could also be the company's last attempt to break into the consumer electronics market.

Would you look at an AI focused Essential phone? This time, some more details about the smartphone have been revealed by "people familiar with the matter" in a Bloomberg report. "I think I can solve part of the addictive behavior". The Palo Alto, California-based company started selling a product called the Essential Phone past year, to great fanfare for pioneering an edge-to-edge design before the iPhone X. Since the release of the first Essential Phone and Apple's premium product, many phone makers have followed.

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Effective July 2018, access to full reports will only be available with a subscription. "I hope the law will be amended soon". Prior to this, Liew also said that the government is looking to repeal the Sedition Act 1948 and other "draconian laws" .

In the a year ago, the company has been clouded by sexual harassment allegations involving Rubin's time at Google.

Rubin, who laid foundation for the modern smartphone business with his work at Google, hopes to achieve a second act with the new, AI-dependent gadget.

One of the sources adds that Essential is aiming to have a prototype of the phone finished by the end of 2018 and may show it off to industry partners at CES 2019 in January.