Sunday, 21 October, 2018

Apple will reportedly offer some original content for free via 'TV' app

Apple Planning to Give Away Free Content As Part of New Digital Media Strategy Apple TV Service Will Offer Free Original Content to Customers: Report
Adrian Cunningham | 12 October, 2018, 05:11

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars.

But while Apple's stable of TV shows might not cost Apple device owners anything at first, the company has other long-term plans in the area. And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple.

That's right, a new report reveals that Apple will apparently let users watch their original content for free as long as they own Apple devices.

If the content will only be accessible through the "TV" app on Apple devices, that would explain why the tech company isn't too keen to charge a separate fee for access to the content.

"Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn't want gratuitous sex, profanity, or violence", the Journal reported.

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Yet Apple doesn't seem to care about using its original content to get people to pay for its upcoming service. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook.

In the future, owning an Apple device may come with a new perk: free access to Cupertino's original TV shows. Apple has always been rumored to be launching a Netflix-like streaming video service in 2019, and indeed it is known the company has hired big-name talent to act in or produce its original content, including Chris Evans (Captain America himself), Jennifer Aniston, and Steven Spielberg. A revamped app will debut early next year.

There's no word on whether access will be provided to non-iOS users. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod.

We'll be keeping a close eye on this one as it develops.