Tuesday, 20 November, 2018

The Walking Dead Season 9 Had the Lowest Rated Premiere Ever

Walking Dead season 9 premiere loses nearly half its audience ‘The Walking Dead’ Season 9 Premiere Is the Lowest Rated in Series History
Adrian Cunningham | 10 October, 2018, 08:23

Still, The Walking Dead's ratings peaked in season 5 (with a season premiere of more than 17 million viewers) and have ebbed each year since. Moreover, the Season 9 opener's 2.5 rating places the series dangerously close to its all-time key demo low of 2.4, which occurred during Season 1, back when it was still an experimental 6-episode fall 2010 season offering.

AMC points out that Sunday was particularly competitive with sports programming and they also made the season 9 premiere available on its AMC Premiere commercial-free option 24 hours before its linear airing.

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Elsewhere in Sunday cable ratings, TV By The Numbers reports that Doctor Who did 1.37 million viewers and a 0.5 demo rating for BBC America, up 49 percent and two tenths from its previous premiere (which aired on a Saturday). The Season 9 premiere did, however, bring in more total viewers than the series premiere-6.1 million versus the 5.3 million that tuned in to see the beginning of the AMC series. The bad news, though, is that far fewer people watched it than anyone could have expected. That's a huge drop of 47% from the more than 11 million that watched the Season 8 opener on October 22, 2017. For one thing, it's possible Walking Dead will make up some of these declines once delayed viewing and streaming get tallied, though in the case of some broadcast network series this fall, DVR numbers haven't put a dent in the year-to-year declines.

While still the second highest-rated show on TV behind NBC's This Is Us in the key demo, that's a lot of premiere numbers and perhaps a long-ish way of saying The Walking Dead's blockbuster days seem to be behind it, reset or not. The Live+3 and Live+7 numbers will provide a fuller portrait of how the premiere actually did. The best new showrunner Angela Kang can do is retain the not inconsequential number of fans who are still invested, especially after Andrew Lincoln's exit later this season. TL;DR: The number of people watching The Walking Dead Season 9 is almost back to the number of people who watched the show in Season 1, when it was first getting off the ground.