7-Eleven is testing a ‘scan and go’ mobile checkout system
07 November, 2018, 21:10
The new payment feature is added to the 7Rewards loyalty program, which lets customers earn and redeem reward points and coupons.
"The biggest complaint about retail shopping is waiting in line and checking out", he said.
While items such as Slurpees and hot coffee are scannable using bar codes on different-sized cups, there are some products - such as hot foods, money orders and items that require age verification, such as alcohol, tobacco and lottery tickets - that still require human assistance. "We asked "'How do we disrupt that and redefine convenience?' We saw a great adoption and feedback". The technology enables customers to scan items with their mobile phone using an app, then pay for it through the same app, this being similar to the technology Walmart will offer at a Dallas-based Sam's Club store.
7-Eleven has 67,000-plus stores in 17 countries, including 11,800 in North America, according to the company. About 50% of the USA population lives within one mile of a 7-Eleven, the company said.
Since Amazon opened its first cashier-less Amazon Go store in late 2016, other retailers have been forced to grapple with how they'll compete with the convenience store of the future. More than 60 percent of stores are franchised. "We wanted to explore consumers' adoption of the technology: How do people learn about it?" The Seattle giant reportedly eyes opening as many as 3,000 Amazon Go stores by 2021.
"Our focus is on making consumer experiences better", he said. "It's really about 'how do I skip the line?'"
7-Eleven is piloting a new mobile check-out process called Scan & Pay. It is just one of several digital innovations the brand has focused on developing and implementing in the past few years, including introducing Apple Pay and Google Pay to all stores, and a 7-Eleven chatbot on Messenger. "Everything is under the umbrella of redefining convenience".