It's hard to take Google's Wear OS software platform seriously in the Apple-dominated smartwatch market when so many recent releases have come powered by an nearly three year-old processor. It also has Qualcomms latest Snapdragon Wear 3100 chip that replaces the far-outdated 2100 chip.
Fossil's watches are typically designed with fashion in mind, but the Sport is all about being as functional as can be.
Fossil says the watch's 350mAh battery will last upwards of 24 hours on a single charge, and there's even a new battery saver mode that will supposedly eke out two extra days of battery life. There's NFC for Google Pay, GPS, 5 ATM water resistance, a heart-rate monitor and an altimeter.
According to Fossil, the watch will come in a 41mm and 43mm size options, with six colorways and a huge collection of interchangeable straps to choose from. It has a nylon and aluminium casing and silicon bands in 18mm and 22mm - there's 28 band and bracelet styles available for customisation too.
And, naturally, the whole show will continue to run on Google's Wear OS platform, which was recently given a makeover in order to improve day-to-day usability.
Interested? You can buy the Fossil Sport right now from Fossil.com for $255, or from Fossil retail stores beginning Monday, November 12. But the Fossil Sport at least sounds like it's not outrageously priced.
We'll be posting our in-depth review of the device over the coming weeks, so be sure to check back to see if the Sport lives up to the billing.