Monday, 10 December, 2018

Iceland's christmas advert has been BANNED from television

The short film highlights the impact of deforestation caused by palm oil production and its impact on the endangered orangutan Image Iceland had wanted to use the animated short to raise awareness among shoppers
Ginger Lawrence | 09 November, 2018, 21:55

Watch the banned advert below.

Iceland's Christmas advert features an orang-utan in the bedroom of a young girl, swinging and scattering her possessions.

The animation, Rang-tan, was originally made by Greenpeace.

Iceland and Greenpeace teamed up for this year's advert, declaring palm oil demand threatens the habitat of orang-utans.

It was hoped that the advert would improve shoppers' understanding of the widespread rainforest destruction for palm oil production, which appears in more than 50% of all supermarket products.

However, the advert has been barred from countrywide television broadcast due to its potentially politicised message.

Iceland's managing director Richard Walker said: "Throughout 2018 we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans".

"Clearcast and the broadcasters have to date been unable to clear this because we are concerned that it doesn't comply with the political rules of the BCAP [the Broadcast Code for Advertising Practice]", a spokeswoman for Clearcast, the regulator responsible for vetting adverts before they are broadcast, said.

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"The creative submitted to us is linked to another organization who have not yet been able to demonstrate compliance in this area", Clearcast wrote in a statement.

Iceland's new television commercial won't ever make it onto the television, because it breached political rules.

Since Iceland posted the "banned" video online it has since received thousands of shares on social media, which is not regulated in the same way.

"You won't see our Christmas advert on TV this year, because it was banned".

The high-street supermarket elected to do something different with its advertising spend for Christmas and, rather than focus on tables groaning with festive food, committed to highlighting an important rainforest issue.

"We think this is a huge story that needs to be told".

"This was a film that Greenpeace made with a voice over by Emma Thompson", said Iceland's founder, Malcolm Walker.