Friday, 14 December, 2018

Apple finally releases a case for the iPhone XR

Report: iPhone Sales Fail Triggered To boost sluggish iPhone XR sales, Apple announces limited-time trade-in offer
Cecil Davis | 06 December, 2018, 16:25

Although third-party cases have been available since the iPhone XR was released, this is the first XR case offered by Apple. The marketing effort is described by an Apple source as a "fire drill". This effectively lowers the price of a new iPhone ... without Apple having to go through the embarrassment of actually lowering the price. In the Apple Store online, the iPhone XR Clear Case doesn't look any different from the rest of the similarly-implemented cases for other phones, save that it fits the iPhone XR specifically.

But as the footnote at the bottom of the site explains, " $449 reflects [the] price of iPhone XR after trade-in of iPhone 7 Plus ...

How much does this promotion helps in increasing iPhone XR's sales, is something that remains to be seen.

"What has made the success of Apple, a concentrated portfolio of highly desirable (and pricey) products, is now facing the reality of market saturation", HSBC analysts wrote in a note to investors.

Maybe $1,000 is too much? You can also send it for replacement at an Apple Repair Center. That's significantly lower than its otherwise substantial, yet lower than iPhone Xs, price of $749. (*See the company's website for more details on this limited-time offer).

Tom Cruise wants you to turn off motion smoothing
On most TVs, motion smoothing controls are under advanced picture settings, and each manufacturer has a different name for it. Tom Cruise feels passionately about motion smoothing - that is, turning it off to enjoy his (and others") movies "properly'.

Apple switched up release strategies a bit in 2018 with the two high end $1,000+ models released initially, followed by one priced $250 to $350 less.

Ultimately, as Bloomberg points out, these are just the latest indications from Apple that its 2018 iPhone models aren't selling as effortlessly as we've witnessed in the wake of previous iPhone launches.

After a month of use with the least expensive new iPhone, it is clear to me that it's likely the best new iPhone for most people, including me.

And, of course, the case won't prevent you from charging your iPhone XR wirelessly.