Friday, 14 December, 2018

Burger King announces it's giving away Whoppers for ONE CENT

Burger King Is Asking Customers To Go To Their Local McDonald's Burger King Is Asking Customers To Go To Their Local McDonald's
Ginger Lawrence | 07 December, 2018, 10:09

You'll then be detoured to the nearest participating Burger King, where you can pick up the signature flame-grilled burger.

If a customer steps inside a McDonald's restaurant, the app will unlock a Whopper sandwich for a penny.

Once within 600 feet of a McDonald's, a deal will unlock on the mobile app that qualifies customers for a $.01 Whopper.

The creative team is driving awareness of the promotion in part through a video (below) that captured confused McDonald's employees interacting with consumers asking for the one-cent Whopper deal.

The deal began Tuesday and runs through December 12.

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As Burger King bragged in a press release, they're "turning more than 14,000 McDonald's into Burger King restaurants".

In a statement, Burger King explained how the promotion, which it is calling the "Whopper detour", works within 600 feet of any McDonald's restaurant.

Once you're at a McDonald's, just open the Burger King app and place your order and the app will direct you to the nearest Burger King for a "Whopper Detour".

The Miami-based fast-food restaurant chain debuted the promotion Tuesday.

No, you won't actually buy the burger at a McDonald's.