Once within 600 feet of a McDonald's, a deal will unlock on the mobile app that qualifies customers for a $.01 Whopper.
The creative team is driving awareness of the promotion in part through a video (below) that captured confused McDonald's employees interacting with consumers asking for the one-cent Whopper deal.
The deal began Tuesday and runs through December 12.
Tyler Perry pays off $400K worth of layaways Perry said he was inspired after seeing a "Good Morning America" segment on "Walmart Secret Santas". Her husband and the team's former owner, Tom Benson, passed away in March.
As Burger King bragged in a press release, they're "turning more than 14,000 McDonald's into Burger King restaurants".
In a statement, Burger King explained how the promotion, which it is calling the "Whopper detour", works within 600 feet of any McDonald's restaurant.
Once you're at a McDonald's, just open the Burger King app and place your order and the app will direct you to the nearest Burger King for a "Whopper Detour".
The Miami-based fast-food restaurant chain debuted the promotion Tuesday.
No, you won't actually buy the burger at a McDonald's.