Once within 600 feet of a McDonald's, a deal will unlock on the mobile app that qualifies customers for a $.01 Whopper.
The creative team is driving awareness of the promotion in part through a video (below) that captured confused McDonald's employees interacting with consumers asking for the one-cent Whopper deal.
The deal began Tuesday and runs through December 12.
Allo, goodbye: Google is killing off the messaging app The company's also continuing to develop Hangouts into a workplace collaboration app, helping it to rival the likes of Slack. Allo was first announced some 2.5 years go in conjunction with Google's video chat app Duo .
As Burger King bragged in a press release, they're "turning more than 14,000 McDonald's into Burger King restaurants".
In a statement, Burger King explained how the promotion, which it is calling the "Whopper detour", works within 600 feet of any McDonald's restaurant.
Once you're at a McDonald's, just open the Burger King app and place your order and the app will direct you to the nearest Burger King for a "Whopper Detour".
The Miami-based fast-food restaurant chain debuted the promotion Tuesday.
No, you won't actually buy the burger at a McDonald's.