Sunday, 16 June, 2019

AT&T exec defends fake 5G logo, despite other carriers slamming move

The ATT logo on the side of an office building with a blue sky with pink clouds in the background AT&T is pretending like 5G is already here – and misleading users
Cecil Davis | 11 January, 2019, 06:32

This has led to backlash from both consumers and rivals but today the company attempted to defend its move.

AT&T's 5G E stands for 5G Evolution, but it's just 4G LTE.

An AT&T executive defended the company's rebranding of 4G phones as "5G E", saying that the name change has helped AT&T "br [eak] our industry's narrative" and get inside of its "competitors' heads". The problem with this labeling is straightforward: While it's true that there's a technical path for 4G LTE service to evolve into 5G, that evolution hasn't happened yet.

For those of you that aren't aware, AT&T has announced that it will begin displaying a "5G E" logo on certain Android devices in lieu of the standard LTE icon.

T-Mobile's outperformance of even Verizon's surprisingly strong numbers is a signal that it's continuing to take the most market share among US carriers. Verizon's average download speed in eight major cities was 53.3Mbps, well ahead of AT&T's 37.1Mbps, according to Tom's Guide measurements.

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It certainly sounds like the Steelers are open for business or, at the very least, open to the idea of being open for business. Last year, all eyes were on running back Le'Veon Bell. "I'm not going to use those words", Rooney said of a trade.

Like 4G before it, the initial rollout of 5G technology to the market is filled with hype and false claims.

Verizon's Chief Technology Officer Kyle Malady wrote a blog post entitled "When we say '5G, ' we mean 5G". In light of this, real 5G can't arrive fast enough. "And I love the fact that we broke our industry's narrative two days ago, and they're frustrated and gonna do what they're gonna do", Donovan added.

AT&T is being mocked online by its fellow telecom giants for advertising a fake 5G network. Regardless of the aesthetic change, AT&T phones are not running on a 5G network.

Verizon said in December it was working with Samsung Electronics Co Ltd to launch 5G enabled smartphones in the first half of 2019.

And Elbaz' response to the accusations of misleading "5G E" labeling?