Sunday, 16 June, 2019

Choose Your Own Adventure Publisher Sues Netflix Over 'Bandersnatch'

Netflix sued over Bandersnatch's similarities to Choose Your Own Adventure Netflix faces lawsuit over 'Black Mirror' and 'Choose Your Own Adventure'
Adrian Cunningham | 12 January, 2019, 02:23

Netflix is being sued by Chooseco LLC, known for publishing the "Choose Your Own Adventure" novels popular in the 1980s and 90s, for alleged trademark infringement in the interactive episode of Black Mirror, "Bandersnatch".

Black Mirror: Bandersnatch is available to stream on Netflix.

Bandersnatch isn't the first instance of Netflix using interactivity in their content, with the platform previously including it in content aimed at children including Puss in Book: Trapped in an Epic Tale and Stretch Armstrong: The Breakout.

Netflix, which has avoided using the phrase "choose your own adventure" in advertising, is yet to comment publicly on the case.

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In Bandersnatch, a young programmer is adapting a famous and mysterious choose your own adventure novel into a video game, which sends him down a plight of morality and effect as he digs deeper and deeper into the meaning of free will.

Black Mirror creators may have wanted viewers to choose their own adventure on Bandersnatch, but they ended up somewhere unexpected-in a lawsuit with the owners of the "Choose Your Own Adventure" trademark.

"On at least one occasion before the release of "Bandersnatch", Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the "Choose Your Own Adventure" phrase in connection with its marketing efforts for another television program".

According to the complaint filed in Vermont federal court which you can read in its entirety here, Chooseco has been using the phrase "Choose Your Own Adventure", since the '80s and have sold more than 265 million copies of its Choose Your Own Adventure books. The suit also claims that the themes tarnish the "Choose Your Own Adventure" brand. 20th Century Fox is now in talks with the publisher to develop an interactive series based on the property, according to The Hollywood Reporter.