Sunday, 16 June, 2019

Chrome prepares major ad blocker update

Google Chrome to Expand Ad Blocking Worldwide on July 9th Chrome will block annoying, spammy ads globally starting July 9
Cecil Davis | 10 January, 2019, 23:44

Google Chrome is expanding its ad blocking efforts worldwide on July 9, which will affect sites that repeatedly show disruptive ads.

The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data.

Once the filter goes live, Google has said that it will block out 12 different types of ads identified as causing frustration to users.

In February 2018, Google rolled out an update to Chrome created to block abusive ad experiences.

There are four negative ad types on desktop (pop-up ads, auto-playing video ads with sound, prestitial ads with countdown, large sticky ads) and eight on mobile (pop-up ads, prestitial ads, ad density higher than 30 percent, flashing animated ads, auto-playing video ads with sound, postitial ads with countdown, full-screen scrollover ads, large sticky ads).

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It's an expansion to an ad-blocking feature launched in February past year that initially focused on sites in North America and Europe.

Google stepped up its battle against bad web ads by joining the Coalition for Better Ads and blocking disruptive promos in its Chrome browser across North America and Europe. Admins can check a special report page describing the nature of abusive ads and fix them to ensure a non-obstructive user experience on their sites. As Chrome follows the same standards, Google has chose to expand their coverage on the same date to stay aligned with the Coalition. Google will first warn the concerned parties if an ad is detrimental to users' web experience, and if they fail to take necessary action, Chrome will block them on the website.

Google reports positive results after implementing ad blocking in Chrome past year.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites".

Chrome has had some success with the Better Ads Standards program. As of July 9, the same ad blocking practices will affect sites in all countries.