Tuesday, 25 June, 2019

LG confident of maintaining global leadership in OLED

01-lg-rollable-oled-tv Unrolled in TV form it looks perfectly normal. Sarah Tew CNET
Cecil Davis | 11 January, 2019, 15:38

Screen sizes have increased as resolution improved and consumers demanded a more immersive viewing experience.

The tech firm wrote: 'LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic.

After six years of investment, LG made a surplus in OLED for the first time last year, accounting for 20 percent of total sales, Han said, promising to increase the production of OLED panels from 2.8 million units in 2018 to more than 3.8 million this year and over ten million in 2021. The never-before-seen user experience gives home TV viewers infinite possibilities in designing their ideal viewing space. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC.

All of LG's new OLED televisions, including the roll-up model, will be infused with Google Assistant and Amazon Alexa virtual assistant software as well at Apple AirPlay software. Still, users can enjoy music and other audio content through a 4.2-channel Dolby Atmos audio system.

A demonstration showed that the 65-inch (165 centimetre) screen could disappear completely into the base, extend just part way to display photos, act as a control screen for smart devices, or rise completely for full viewing.

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LG's extraordinary wallpaper-like Signature OLED TV W, released previous year, is still priced over £3,800 for the 65-inch model.

The magic of the unfurling (the term we've given to the TV unrolling itself from the stand) remains a bit of a mystery, a short instructional video LG put together shows the TV being rolled up on a spindle inside the base.

LG Electronics is a global leader in television and audio video systems.

There's also a mode LG calls "Line Mode" where the display will drop down so that only about one-fourth of the panel is showing to control on-screen music controls and home gadget apps.

About LG Electronics Canada Inc. "If there are more competitors in the OLED market, it is not a threat, but a good helper", he said, adding the base of QD-OLED sought by Samsung is based on OLED after all. LG Electronics Canada Inc.is focused on delivering award-winning products known for blending style and technology.