It's worth noting that Bandersnatch is certainly not the first example featuring choose-your-own-adventure styled storytelling, with various video games having incorporated choice-based storylines as well (think Until Dawn).
According to the suit, Netflix apparently tried to obtain a license for Chooseco's trademark in the past, but wasn't able to reach a deal with the publisher.
Chooseco LLC is asking for at least $25 million in damages or profits (whichever is greater) from Netflix Inc., owing to alleged trademark infringement, false designation of origin, unfair competition, and trademark dilution.
Chooseco argues that not only did everyone in the pressdescribeBlack Mirror's interactive film as a "choose your own adventure" experience, but in one scene in Bandersnatch, one of the characters even references Choose Your Own Adventure books by name.
"Bandersnatch" lets viewers "choose their own adventure", but Netflix is being sued for use of that terminology.
The big gimmick associated with Netflix's buzzy Black Mirror movie Bandersnatch is that it's very much a choose your own adventure kind of production. As for why the streaming giant wasn't granted the rights to use the trademark, the lawsuit claims 20th Century Fox already has the rights to develop a pending interactive series, not unlike Bandersnatch, using the "Choose Your Own Adventure" format. It sent a cease-and-desist letter to Netflix before the show's release. The movies' "dark and, at times, disturbing content" also tarnishes the Choose Your Own Adventure brand, the suit alleges.
"Its use of quotes and capital letters in the subtitles is further evidence of Netflix's knowing and willful use of Chooseco's trademark", they said.
Netflix, which has avoided using the phrase "choose your own adventure" in advertising, is yet to comment publicly on the case.