Tuesday, 25 June, 2019

New software cracking down on Netflix accounting sharing

Netflix password sharing could be a thing of the past NETFLIX WARNING Password sharing could be a thing of the past
Cecil Davis | 11 January, 2019, 17:25

The days of sharing your Netflix or Amazon Prime password with friends and family could be coming to an end.

It seems like if you share with family you might be OK, but sharing with friends or a wider community could see your account being shut down.

The company says the system is already being tested and in the future it will be offered to other streaming services like Netflix and HBO.

New software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride. When it finds it, in some cases it would ask you to upgrade to a premium account that includes sharing.

Synamedia's AI software analyzes which users are logged in at any current moment and then flag those accounts that are being shared, the Daily Mail reports.

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In 2016, Volkswagen pleaded guilty to criminal charges and agreed to pay a $2.8 billion penalty to settle government lawsuits. FCA failed to disclose the software during the process to become certified so the vehicles can be sold, according to the EPA.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested. Our new solution gives operators the ability to take action.

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Jean Marc Racine, CPO and GM EMEA of Synamedia. A study from Parks Associates concluded that, by 2021, credentials sharing could account for $9.9 billion in losses for pay-TV revenues and $1.2 billion in OTT revenues.

The way it works, is that streaming service companies would hire Synamedia, which in turn uses AI, behavioral analytics and machine learning to monitor and analyse password sharing activity across user accounts.

You'd better watch The Haunting of Hill House while you still have the chance.

This story originally appeared in The Sun.