Friday, 18 January, 2019

Samsung to launch Galaxy M series in India on January 28

Samsung Galaxy M Series India Launch Set for January 28 Company Confirms Samsung Galaxy M Series price in India to start from less than Rs. 10,000
Cecil Davis | 14 January, 2019, 13:41

Though specs for the M Series are still unconfirmed, Warsi has stated that the phones will feature large batteries and fast charging, backing up previous rumors that the M20 would feature a massive 5,000mAh battery - the largest of any Samsung handset to date.

It is worth noting that the new Galaxy M series will take the place of the budget Galaxy J series, and for a starter, the series will pack premium features to give the much-needed push to Samsung in the budget segment. Millennials comprise people who reached adulthood in the early 21st century. We expect to double up our online business.

Samsung India's senior vice president, Asim Warsi, told Reuters that the company will launch three phones ranging from Rs 10,000 ($141) to Rs 20,000 ($282) initially.

On the government's move to tighten norms for e-commerce companies, Warsi said Samsung will continue to conform with the laws.

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We're lacking it and, because of that, we have a lot of learning to do. "We've got a lot of pieces out there. You've got to be patient and continue to work hard and things will fall in place".

Xiaomi has managed to maintain a steady lead over Samsung for over a year now, with a 27.3% market share compared to its rival's 22.6% in the July-September 2018 period, buoyed by a almost 50% share in the online segment and rapid expansion in its bricks-andmortar channel as well, according to IDC.

The South Korean company's Indian market share by shipments has lagged Xiaomi's in two of the three 2018 quarters for which data is available, according to technology researcher Counterpoint.

Samsung plans to launch a budget smartphone series in India ahead of a global release, aiming to regain ground ceded to Chinese rivals such as Xiaomi in the world's second-biggest mobile phone market. "Samsung's only chance in the online channel is if it matches the pricing and specification of players like Xiaomi to offer better value for money", Shah said, suggesting that Samsung could bundle accessories and services. Hence, Samsung Galaxy M20 can become the first Samsung smartphone with 5,000mAh battery. These smartphones will also come with dual cameras at the back, out of which, one camera will come with a wide-angle lens.