Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar hit shelves on February 25. (Image Coca-Cola
11 February, 2019, 08:57
The latest fruit flavor follows Cherry Coke and Vanilla Coke, which have enjoyed success in recent years, despite a lack of strong marketing efforts.
That orange dreamscicle taste is coming to Coca-Cola.
While Orange Vanilla Coke was available for a limited time in Canada last summer, this month's release represents the first new Coke flavor to be introduced in the USA in more than ten years.
Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar are scheduled to hit shelves February 25 after successful testing in Canada. The new flavor will also come in a Zero Sugar version. "That's why we leaned into the orange-vanilla flavor combination - which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way", brand director Kate Carpenter said in a press release.
The companies have pulled Diet Coke napkins that encouraged people to write down their phone number on them and hand them to their "plane crush", reports Fox News.
The company says the goal is to bring back summer memories. They considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia. In introducing the new Orange Vanilla Coke, it hopes to ensure the Coke brand doesn't begin to feel stale with consumers.
Orange Vanilla Coke, though, won't replace the original.
Other flavors in the Coke Zero Sugar line include Coca-Cola Cherry Zero Sugar, Coca-Cola Vanilla Zero Sugar, and Caffeine-Free Coke Zero Sugar. It's meant as a complementary beverage to boost sales (and claim more shelf space from rival Pepsi).