Friday, 23 August, 2019

Carl's Jr. Reveals Its 4/20 Offering

Carl's Jr. will become the first major fast-food chain to debut a CBD-infused burger Carl's Jr. to test CBD burger on 4/20: 'Rocky Mountain High'
Ginger Lawrence | 18 April, 2019, 17:40

Let is be known: Carl's Jr is definitely 420-friendly.

Carls Jr.'s experimental CBD burger will be called "The Rocky Mountain High: CheeseBurger Delight".

More specifically, the special burger will be layered with two 100% Angus beef patties, topped with pepper jack cheese, Carl's Jr's "Crisscut" waffle fries (for crunch), pickled jalapenos and a special Santa Fe Sauce infused with 5 milligrams of hemp-derived CBD for each serving.

The restaurant will test a CBD-infused burger at one of its Denver locations for one day only: April 20, the unofficial holiday for cannabis enthusiasts.

CBD has been popping up in lattes, gummies, skin-care products and even pet food: It has become one of the biggest trends of the year and is only expected to grow. After the Beyond Meat launch, they came up with a wish list that included a CBD product.

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Recreational use of cannabis was legalised in Colorado in 2014.

Trevino said the test is more than a one-day 4/20 stunt. In total, Carl's Jr. and Hardee's, its sister brand that dominates the South and Midwest, have 3,800 locations in 44 states and internationally. The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.

While navigating state-by-state regulations could prove to be challenging, Trevino says that Carl's Jr. has an advantage as a West Coast chain, operating in more states that have fully legalized marijuana.

CBD, which has been celebrated for its potential health benefits, is the nonpsychoactive component of marijuana - meaning that eating a CBD burger will not get you high. The CBD oil in the burgers is sourced from local company Bluebird Botanicals. Appropriately priced at $4.20, the burger will be available exclusively at Carl's 4050 Colorado Boulevard in Denver on April 20 beginning at 6 a.m.