Monday, 17 June, 2019

Netflix Options Show Prospect for Full Reversal of Disney+ Rout

A still from Marvel film A still from Marvel film
Adrian Cunningham | 17 April, 2019, 13:09

The company said that after launching in the USA on November 12 at $6.99 per month, Disney+ will gradually expand internationally, starting in Europe.

Netflix's dominance in streaming TV and movies has been challenged twice in recent weeks - first by Apple and then Disney. Indeed, when Disney announced the details about its upcoming Disney+ service, Netflix's stock tumbled.

Tuna Amobi of CFRA Research said Disney+ will launch with "an unparalleled array of branded TV/film content" and as a result "could be a potential game-changer in a rapidly evolving streaming landscape".

The stakes have risen for Netflix Inc. since the last time the video-streaming pioneer reported earnings. When Disney bought 21st Century Fox, 20th Century Fox was included. The company said it's been seen so far by more than 45 million member households - a metric that, as we've said in the past, is a little fuzzy since Netflix counts you as having "viewed" a movie or TV show if you watched at least 70 percent of it. "It is that simple".

Calling Disney+ a "bold step forward in an exciting new era for our company", CEO Robert Iger said the service will deliver a wealth of content from Disney, Pixar, Marvel, Star Wars, and National Geographic, each of which will have its own dedicated page.

That's significantly less than the $12.99 standard plan on Netflix.

Although Disney has an enviable track record of producing shows and films that attract huge audiences, its attempt to build its own Netflix is risky.

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However, when you add in that all of that content from those cable channels and movies will also be appearing on the new Disney+ streaming service and potentially attracting new viewers, the price begins to be paid back that much faster with every new subscription to the service. "After all, they are a tech company at heart and have enormous power with the data they capture on their millions of subscribers, which helps them design what original content to create".

"Netflix now knows what people want more than anybody", he said.

Disney Plus video streaming is being released in tandem with a blockbuster lineup of films coming out this year, including Aladdin, Toy Story 4, The Lion King, Frozen 2 and Star Wars: Episode IX.

With a subscription price of $6.99 per month, many fans are weighing in saying that with a lower price than Hulu and Netflix, they think Disney Plus will be a big success.

Like Netflix, Disney Plus will be free of ads. Hulu is also expected to lose $1.5 billion in the current year.

"We don't anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive and because of the differing nature of our content offerings", Netflix said about Apple and Disney.