The Boeing 737 MAX was grounded in March following a fatal Ethiopian Airlines crash
18 June, 2019, 23:00
Analysts expect anything from 400 to 800 commercial aircraft orders and commitments at the show, compared with 959 at Farnborough previous year, though it can be hard to identify truly new business against firmed-up commitments and switched models.
If Boeing does change the Max's branding, it would be following a suggestion made two months ago by U.S. President Donald Trump, who tweeted that the company should "rebrand the plane with a new name".
A total of 346 people died when the Lion Air and Ethiopian Airlines planes went down shortly after take off. Still while flyers remain skittish - many say they'll avoid the airplane, at least short-term, after regulators clear it - most industry insiders say the airplane will be fine long-term.
At the same time, Boeing asserted that that name change is not a top priority.
The feature, called an angle of attack or AoA alert, warns pilots when sensors measuring the up-or-down pitch of the plane's nose relative to oncoming air might be wrong.
IAG expressed optimism that regulators will allow amended Max jets to fly again soon.
The aerospace industry's biggest annual event, which alternates with Britain's Farnborough Air Show, is traditionally a slugging match between Airbus and Boeing sales teams in the $150 billion a year commercial aircraft market.
Other Boeing executives also stressed the company's focus on safety and condolences to victims' families.
Right after the launch, Los Angeles-based Air Lease Corporation signed a letter of intent to buy 27 of the new Airbus planes.