Saturday, 08 August, 2020

Facebook launches new market research app after pulling similar app in January

Facebook launches new market research app after pulling similar app in January Facebook launches new market research app after pulling similar app in January
Ginger Lawrence | 13 June, 2019, 16:15

Once Facebook confirms said information it will allow you to download the Study app and log in with your details.

"Study from Facebook" is now only an option for users in the USA and in India who are above 18 years of age.

Though the Study app will not be integrated into Facebook's user accounts, it will get access to users' Facebook information like their age, gender, and how they use Facebook products. They clarified that they will be working with a long-time partner, Applause, to handle the registration, compensation, and customer support. This includes apps installed and the amount of time spent on them, country, device and network type of the user.

To fulfil this objective, the social networking giant has launched a new app called Study which is available for download on Google's Playstore for Android users aged 18 and above. The last time Facebook tried to reward users for market research - in a more under the radar fashion - it offered a $20 gift card for every month the user stayed on.

The other app, called Onavo Protect, was a virtual private network service used to keep information private in public settings - but it was also collecting information about app usage and sending it to Facebook.

The company previously rolled out two similar apps but both were shut down after drawing criticism for infringing on privacy, and one was cited for violating Apple's App Store terms of agreement, according to The Associated Press. Facebook quickly disbanded the research effort. Advertisers have reaped the benefits of the company's ad targeting capabilities, but marketers want safe platforms - and channels - where their messaging can be heard without the risk of people's data being misused, or worse, stolen.

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Earlier in January, it was revealed that Facebook had been paying people to let them gain access to their phones.

Facebook assures users that they will not collect user IDs, passwords, or content (photos, videos, messages).

We've learned that what people expect when they sign up to participate in market research has changed, and we've built this app to match those expectations.

Previously, when the Research app was still a thing, Facebook said that the program will still continue on Android despite being discontinued on iOS.

During the setup process, the app will again show you all the data it collects and how it will be used. Facebook's mismanagement of user data has been a thorny issue for marketers.