Wednesday, 03 June, 2020

Might cost just $17 per month

AT&T has decided its new streaming video service will charge a single price of about $17 and not include advertising Might cost just $17 per month
Adrian Cunningham | 09 June, 2019, 19:43

The AT&T-owned media company is looking to launch the still-unnamed WarnerMedia subscription VOD service at a price point of $16-$17 per month and is likely to bundle together HBO and Cinemax along with Warner Bros.

AT&T's upcoming video streaming service is taking different shape after the company reportedly abandoned plans to create a three-tiered service.

The service is expected to roll out a beta version at the end of this year, with a full launch in 2020, which the WSJ says could come as early as March.

DC Universe is part of WarnerMedia's line-up of seperate, multiple streaming services based on content, such as Boomerang, CrunchyRoll, and HBO Go. WarnerMedia is also said to be mulling an ad-supported tier that will debut sometime in 2020.

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Of course, Warner now has a streaming service with DC Universe, and many have wondered what may happen to that.

AT&T did not immediately respond to a Reuters request for comment. We don't know how much Apple TV+ will cost, but Disney is coming out with Disney+ in the fall for $6.99 per month.

John Stankey, an AT&T executive in charge of WarnerMedia, said a year ago that the company's streaming service would cost more than HBO Now's $15-a-month subscription. Due to its existing deals with pay-TV distributors, HBO's price is locked in and WarnerMedia would risk violating contracts if it charged a lesser price for an over-the-top (OTT) subscription. Against competitors like Netflix, Hulu, and Disney+ - which begins offering an extensive library of Disney and Fox titles on November 12 - Warner will try to stand out by offering more channels at a higher price.