Monday, 18 November, 2019

Google’s Area 120 launches new hyperlocal social networking app

Google’s taking another crack at building a social network Shoelace is Google’s latest attempt at making a social network that sticks
Cecil Davis | 13 July, 2019, 10:24

Check out everything about the new social networking app from Google.

It's worth noting that the search giant, in April, began the planned shut-down of its ill-fated social networking site, Google+, after discovering multiple security vulnerabilities that it said could have affected as many as 500,000 users.

Google has never made a successful social network, but you have to give the company some credit for never giving up. In short, Shoelace looks like a social network that encourages people to spend less time on their phones, and more time doing something, anything in real life. The company's experimental Area 120 workshop group is working on a new app called Shoelace, which sounds quite different from the likes of Facebook and Instagram.

As for the name, Google says: "The whole premise of Shoelace is to tie people together based on their interests ... like two laces on a shoe".

"Shoelace is a mobile app that helps connect people with shared interests through in person activities", the FAQ on the app's website reads.

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Then, each day you'll see nearby events - which Shoelace thematically calls "Loops" - that match those interests you've selected. You can create a listing for an event or activity you're participating in, and invite friends and strangers to join you.

Just think of all the fun you could be having. It is now invite only and will launch in New York City and partnering with select communities.

Users will also be able to create profiles so that they can share some tidbits about themselves, learn about others in their "crews", and make it easier to organise and plan for upcoming events.

According to Android Police, Google is working on a social networking site which has a amusing name: Shoelace.

While Google says it plans to eventually bring Shoelace to cities around the U.S., there seems to be no immediate thoughts of launching the service internationally. And even if you do live in or near NYC, access to Shoelace is invite-only for now.