Viagogo has been banned from advertising on Google
18 July, 2019, 14:03
"This is why we have strict policies and take necessary action when we find an advertiser in breach".
The search engine says it is working with the Competition and Market Authority (CMA) who is taking Viagogo to court, claiming the secondary ticketing site has not been sufficient in changing its business practices.
There has also been a significant global campaign led by British superstar Ed Sheeran, UK Ministers and Australian musicians, including Gang of Youths.
Viagogo was ordered to rethink its policies when the CMA initially launched legal action in August previous year. They have declared that the company is still giving consumers misleading information, such as misleading ticket-availability messages and incomplete addresses of businesses selling tickets.
In a statement, Google said: "When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust".
A spokesman said: 'We were extremely surprised to learn of Google's concerns today.
"We had approached Google some time ago for action to be taken over Viagogo's advertising in Google's paid search, and we're delighted this has now been done", she said.
Andrea Coscelli, chief executive of the CMA said: "This court order is a victory for anyone who decides to buy a ticket through Viagogo".