Tuesday, 29 September, 2020

Google suspends Viagogo as an advertiser

Viagogo has been banned from advertising on Google Viagogo has been banned from advertising on Google Credit PA
Ginger Lawrence | 18 July, 2019, 14:03

"This is why we have strict policies and take necessary action when we find an advertiser in breach".

The search engine says it is working with the Competition and Market Authority (CMA) who is taking Viagogo to court, claiming the secondary ticketing site has not been sufficient in changing its business practices.

There has also been a significant global campaign led by British superstar Ed Sheeran, UK Ministers and Australian musicians, including Gang of Youths.

Viagogo was ordered to rethink its policies when the CMA initially launched legal action in August previous year. They have declared that the company is still giving consumers misleading information, such as misleading ticket-availability messages and incomplete addresses of businesses selling tickets.

In a statement, Google said: "When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust".

A spokesman said: 'We were extremely surprised to learn of Google's concerns today.

"We had approached Google some time ago for action to be taken over Viagogo's advertising in Google's paid search, and we're delighted this has now been done", she said.

Andrea Coscelli, chief executive of the CMA said: "This court order is a victory for anyone who decides to buy a ticket through Viagogo".

World court orders review of Pakistan death sentence for Kulbhushan Jadhav
In its ruling Wednesday, the ICJ affirmed India's plea for consular access for Jadhav, which had been denied by Pakistan. However, India says he was kidnapped from Iran, where he was running a business.

Google has suspended ticket re-seller Viagogo as an advertiser after finding the firm had breached its policies.

Previously, Google searches for sporting and musical events would turn up Viagogo as the first result.

The company was found guilty of misleading consumers by the Federal Court in April but has continued to operate.

Viagogo had "caused distress for too many music fans for too long", it said.

Under the high court order, Viagogo was told to warn customers if there is a risk they will be turned away from a concert venue, and which seat they will get in the venue.

Last year, an open letter signed by the Football Association, several MPs, and representative body UK Music urged Google to stop accepting advertising from Viagogo.

Its campaign manager, Adam Webb, described Google's move as a "landmark moment and a major step forward to preventing exploitation of audiences in the secondary ticketing market".