Monday, 16 December, 2019

Instagram to trial removing likes functionality in New Zealand

Instagram is carrying out the test as it wants followers to focus Instagram is carrying out the test as it wants followers to focus
Adrian Cunningham | 18 July, 2019, 16:52

From today onwards, Aussie Instagram users are not going to be able to see how many likes other posts receive, and frankly, we think this is a great move.

Instagram has started a trial in Australia to remove the number of likes a post receives.

The new rules are meant to remove people's fear they will seem unpopular if they don't receive as many likes as they think they should, and it certainly seems like a step in the right direction.

Users will be informed of the change via a message appearing at the top of their feed. "We are now rolling the test out to more countries so we learn more from our global community and see how this can benefit people's experiences on Instagram". The company is making the test available in six more countries, including Ireland, Italy, Japan, Brazil, Australia, and New Zealand. As per the company's statement, "We want your followers to focus on what you share, not how many likes your posts get".

Insta says it doesn't want the platform to feel like a competition.

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So why hide the number of likes on a platform built upon popularity and vanity?

The photo sharing social media platform announced on Wednesday (July 17) that users in certain countries would no longer see a view count or like amount on their photos.

Instagram has acknowledged that online bullying is a major problem on the platform, and has rolled out two new tools to combat the issue.

In another effort introduced in February to safeguard the mental health of young users, Instagram clamped down on images related to self harm.

Instagram said the measures to hide likes would not affect measurement tools used by businesses that use the platform to promote their products.