The teaser, which runs just over a minute, features no footage of the three actors, only dramatic voice-overs - starting with Aniston saying, "Good morning". The trailer doesn't give away too much, but it does establish what the show will be about and who will be the main characters.
"America loves me!" Aniston insists. Meanwhile, Witherspoon adds a familiar Southern twinge to her accent as she ponders that the audience "wants to know the person behind the desk". Jennifer Aniston (Friends) and Steve Carell (The Office) and takes a look at what goes on behind the scenes of an early morning television talk show. The clip does not offer us any live shots from the show, playing overlapping dialogue from Witherspoon, Carell, and Aniston, and only shows us the characters in pictures and posters. The tech giant ordered the show straight-to-series, green-lighting a two-season, 20 episode order-rare for a new series.
The teaser of the show makes it look like Apple's version of "The Newsroom", Aaron Sorkin's HBO series about journalists at a media organisation, as they fight trends that affect the coverage of major political and cultural events. "So, we can't wait to show all of you what we have been cooking up". Carell plays Mitch Kessler, who is described as an anchor who's trying to stay relevant. Aniston and Witherspoon will co-own and co-produce the show.
The series also stars Billy Crudup and Gugu Mbatha-Raw.