Olive Garden announced it will sell 50 lifetime pasta passes
13 August, 2019, 23:56
Of course, there's no guarantee Olive Garden will still be around in 60 years (or that you'll be around for that matter), and even the most dedicated pasta fan isn't going to eat at Olive Garden for 21,915 consecutive days.
The passes sold out online in just one second in 2017.
Olive Garden estimates the pass will have paid for itself by the time the holder eats their 45th bowl of pasta.
"Olive Garden has always been known for Italian Generosity and making everyone feel like family, which is why we introduced our Pasta Pass five years ago", said Jennifer Arguello, executive vice president of marketing for Olive Garden.
During the buying process, those interested in acquiring the Lifetime Passes will check a box during check-out to opt in.
Olive Garden is tweaking its attention-grabbing Never Ending Pasta Pass deal this year, with 50 customers who manage to secure one of the $100 multiweek passes for unlimited pasta getting an opportunity to extend the offer for their lifetimes by paying an additional $400 each. All passes will go on sale on Thursday, August 15 at exactly 2 p.m. ET for 30 minutes or until they sell out (which usually happens essentially instantly). The length of the $100 pass was extended to nine weeks, from the eight weeks covered by last year's pass, and the number offered for sale was raised to 24,000, from the 22,000 that were offered in 2018. How much would you pay for unlimited pasta, breadsticks and soup or salad for life? On Thursday, August 15 at 1:55 p.m. ET, customers can visit PastaPass.com to enter the waiting room.