Thursday, 17 October, 2019

Will reportedly launch in November with, er, five shows

Apple will introduce a small selection of shows and then expand its catalogue more frequently over several months Apple TV+ will reportedly launch in November with a $10 monthly fee
Cecil Davis | 21 August, 2019, 08:26

"We're thrilled with the overwhelming interest in Apple Card and its positive reception", Apple Pay VP Jennifer Bailey said in the press release.

After doing a soft, invite-only launch earlier this month, Apple on Tuesday announced that it's expanding applications for its credit card to anyone in the U.S. who's interested.

The company will introduce a small selection of shows and then expand its catalogue more frequently over several months.

A report from The Financial Times also claims that the company has allocated more than US$6 billion for original shows and movies in an attempt to compete with Disney, Netflix and HBO. Granted, Apple will be building up that library fast in the weeks and months after launch, but some consumers may balk at paying a Netflix-level price for just five shows.

Apple announced its TV service at an event in March. Recent news stories speculate that Apple wants to get the drop on Disney, with the latter planning a November 12 launch for Disney+.

The $9.99-per-month price point for Apple TV Plus would match what it charges for the individual Apple Music service as well as Apple News Plus subscription plan. It was noted earlier this year that Apple was working behind the scenes to finalize deals "to license catalogs of already released content that'll supplement its original shows".

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Apple Card users earn Daily Cash, based on how and where the card is used.

Apple began rolling out its virtual credit card at the beginning of August, first releasing it only to a limited-number of customers. Apple has taken a very diligent approach toward creating new programming.

A barebones catalogue won't be the only way Apple TV+ differs from the likes of Netflix and Prime Video; Bloomberg's sources claim the firm is considering offering the first three episodes of some programmes, followed by weekly instalments.

The new content will be available on an upgraded Apple TV app, which will be on smart television sets and third-party platforms including Roku and Amazon's Fire TV.

Two seasons of Apple's upcoming TV series, "The Morning Show", cost $300 million, according to Bloomberg. Analysts forecast it will lay out more than US$14 billion on films and TV shows.