Saturday, 21 September, 2019

Now Florida’s attorney general joins many others in investigating Google

Attorneys General of 48 US states launch investigation into Google Attorneys General of 48 US states launch investigation into Google
Ginger Lawrence | 10 September, 2019, 21:26

The investigation is being led by Texas attorney general Ken Paxton who has stated his desire to get to the root of Google's 'overarching control of online advertising markets and search traffic that may have led to anti-competitive behaviour that harms consumers'.

A coalition of attorneys general representing 50 USA states and territories today announced a long-awaited joint probe into antitrust complaints against one of the biggest tech companies in the world, Google. Meanwhile, attorneys general in states as politicallyas different as Texas and NY where Republican Ken Paxton and Democrat Letitia James are respectively joining together to investigate Google.

A coalition of attorneys general from 50 US states and territories formally announced an investigation into possible antitrust-violating practices by Google/Alphabet with regard to advertising.

District of Columbia Attorney General Karl Racine suggested that Google could be using its market power to unfairly manipulate search results.

As noted by The Washington Post, this could be worrying for Google as the investigation may later expand beyond just ads.

"We want to make sure that we protect the free market, protect consumers and give them every opportunity", Rutledge said.

This effort by the states comes in tandem with parallel antitrust investigations that are ongoing at the FTC and the Department of Justice, which have also asked for records from Amazon and Apple.

"We have answered many questions on these issues over many years, in the United States as well as overseas, across many aspects of our business, so this is not new for us", Kent Walker, senior vice president of global affairs for Google, wrote in a recent blog post. The only two states absent from the joint investigation are California and Alabama, according to Paxton.

"I happen to think this will rewrite the standard for antitrust", Florida Attorney General Ashley Moody told CNBC television.

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"The state attorneys general, they are an independent bunch..." "Right now it is on advertising but the facts will lead where the facts will lead".

"What we've all learned is that while many consumers believe that the Internet is free, certainly we know from Google's profits of Dollars 117 billion that the Internet is not free", he said.

Fb supplied no speedy remark, however previously it has claimed it isn't a monopoly and that customers have many selections for learn how to join with individuals on-line.

Google is by far the biggest on-line search engine and captures practically 75 p.c of search-related on-line advertisements within the USA, based on eMarketer. European regulators also have investigated in this area, ultimately fining Google for promoting its own shopping service.

"It remains to be seen if the (attorneys general) have any merit to their complaints or if they will be conducting a fishing expedition hoping to find some damning evidence", Goldman said.

The Mountain View, California-based tech firm's dominance in online search and advertising enables it to target millions of consumers for their personal data.

Google's attorneys are extremely familiar with handling antitrust probes by now.

Google has been sent a demand for information.

Over the past decade, Google has been one of the biggest political donors in Washington, but this time around, the political environment is much less favorable to Google.