Netflix has quite recently scored a noteworthy substance bargain that could enable it to stem the loss of endorsers as rivalry among streamers warms up.
Netflix has acquired the rights to stream the popular sitcom on its platform.
"All 180 episodes of the Emmy-Award winning Seinfeld are coming to Netflix - worldwide! - starting in 2021", Netflix said on Twitter. Seinfeld, meanwhile, accounted for less than 1% of Hulu's total viewership, per CNBC.
"Seinfeld is a one-of-a-kind, iconic, culture-defining show", Sony Pictures Television Chairman Mike Hopkins said in a statement.
The companies did not reveal the financial terms, but the five-year deal with distributor Sony is worth about $500 million, sources told The Hollywood Reporter.
Netflix will still carry the show for more than a year, but NBC isn't extending the license further with NBCUniversal's streaming service launching in 2020.
In other news, in celebration of the show's 30th anniversary next year, The Seinfeld Experience will open in the New York City this fall and run through next February.
This comes after it was announced that Friends and The Office will be leaving the streaming service in 2020 and 2021.
Seinfeld is often lovingly referred to "the show about nothing".
Deadline reports that this is the first time all episodes of the series is available nationwide and it can be viewed in 4K.
Streaming services are trying to beef up their content as competition in the industry heats up. It seems odd that streaming platforms would be fighting over decades-old content, but these shows are longtime favorites for millions of subscribers, plus they are new to younger viewers.
Well, Seinfeld is one of the longest-running comedy tv show that aired from 1989 to 1998 on NBC.