Apple on Tuesday announced its streaming service, Apple TV+, will launch on November 1 and charge $4.99 a month. Today, the company announced that Apple Arcade, its long-awaited "Netflix for games", will arrive on September 19th and cost $4.99 per month.
Apple also launched iPhone 11 Pro and iPhone 11 Pro Max, the first devices it has called "Pro", at $999 and $1,099, respectively.
At the launch event, Apple showcased three original gaming titles from developers like Konami, Capcom and Annapurna Games. And if you buy an Apple device, a year of Apple TV+ will be included for free.
Apple TV+ will go online on November 1. Its $4.99 price point undercuts rivals including Netflix ($9), Disney+ ($7) and Hulu ($6).
Frogger in Toy Town is an Apple Arcade
Apple is pushing into services to generate extra revenue from its large base of iPhone, iPad, Mac and Apple Watch users. It was reported that we may also hear about a new Apple TV or even new details on the upcoming Apple TV+ streaming service. This post will be updated with all the Apple news targeting cord cutters. Apple held a product event last March, during which it spent an hour bringing celebrities to the stage but disclosing few specifics.
Apple TV+ will be met with a growing number of competitors as it looks to make a presence in the over-the-top space. Some industry insiders, however, have questioned Apple's content strategy.
It, however, lags behind Chinese smartphone maker OnePlus (43% share) and Samsung (22% share) and has 20% share in the premium segment but a minuscule share in the overall domestic smartphone market in India.