Friday, 03 July, 2020

WhatsApp adds shopping catalog feature, courting e-commerce

WhatsApp adds shopping catalog feature, courting e-commerce WhatsApp adds shopping catalog feature, courting e-commerce
Ginger Lawrence | 10 November, 2019, 16:11

WhatsApp has released a video guide on how to use the feature so that any business can create their own page.

WhatsApp has today announced the launch of its new catalogues features for small business on WhatsApp Business application.

Catalogs are available now for Android and iOS in the U.S., the UK, India, Germany, Indonesia, Brazil and Mexico, and WhatsApp says it intends to roll them out worldwide in the near future. Businesses have to visit the Settings menu on their WhatsApp Business app and then go to Business settings Catalog.

For each item a business is looking to sell, it can add information including price, description and product code and create a catalogue for customers.

The only difference between WhatsApp and Instagram's e-commerce tool, Instagram allows users to pay for the product and place the order right within the app interface whereas WhatsApp's feature is more like a facilitator where users can have all the necessary information on the product. Hopefully the addition of catalogs will give them a little extra help as Christmas approaches, enabling independent retailers to compete better against giants like Amazon.

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WhatsApp Business app is all set to add new features to their Business app with the inclusion of a catalog that lets businesses add products and services to showcase and share their goods so people can easily browse and discover something they would like to buy.

Earlier for doing this, the businesses had to send product photos one at a time and repeatedly provide information. WhatsApp hosts these catalogues to save storage space on the phones of both businesses and users.

Facebook has been constantly pushing ecommerce features on its popular messaging platform WhatsApp. India, Indonesia, and Brazil are at the forefront. The company also said that they will be rolling out the feature in other countries in the near future.

However, the WhatsApp Business catalog lacks the payment option and businesses will display a "mobile storefront" that showcases their wares with prices and images.