There was no indication how long Jay-Z's flow would remain available on Spotify, which has often come under fire from prominent artists including Prince, Taylor Swift and Thom Yorke for its royalty system, which many musicians say leaves them underpaid. Tidal has struggled to compete with the two titans of music streaming, and the move to put Carter's music back on Spotify is the latest sign that the competition remains challenging. The rapper's streaming service, Tidal, will run a special video stream of all things Jay-Z, including interviews, performances, and music videos today as well.
"Happy birthday, Hov. Welcome back to Spotify", the company said on Twitter alongside a video highlighting each album coming to the service.
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It means that the platform experiences Jay-Z's critically acclaimed 2017 album 4:44 for the very first time.
Spotify isn't the only streaming service with Jay-Z's hits. With Spotify, the only album that listeners could previously check out was his 2014 album with Linkin Park titled "Collision Course". Hard Knock Life, The Blueprint 3, Watch the Throne, The Black Album, and more. It's a mystery as to how this was all arranged to make this happen.