Thursday, 01 October, 2020

Blue and yellow again: LA Rams unveil logos, color scheme

BREAKING: Los Angeles Rams Release Official New Logo & Color Scheme For Team (VIDEO + PIC) Kevin Demoff on the Rams’ new branding and overcoming ‘immense frustrations’
Cary Erickson | 26 March, 2020, 00:25

The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season.

A fan pointed out that the secondary ram head logo doesn't have a mouth, but Hekker's response was swift and flawless.

The Rams' road to rebranding took many turns.

Much of the conversation on social media is circling back to a widely-derided version of the logo that leaked on Twitter a few weeks ago.

Steven Jackson digs the new logo, too, as does Torry Holt, who changed his Twitter profile picture to the ram head.

Citing virus concerns, officials in Iowa reduce prison, jail numbers
Prisoners due at court will be discharged to attend unless a judge or magistrate deems it is essential for them to appear. He stated that he could have to contemplate the choice of releasing a number of prisoners early to "alleviate pressures".

The Rams were caught off guard by the leak, said they turned down the design of the cap multiple times, and ultimately were disappointed the specialty hat was the first piece of rebranded merchandise seen by fans. The Rams wanted a prominent use of "LA" in their new logo to celebrate and to cement their return to the West Coast, Rams creative director Cory Befort said.

The logos combine an homage to the team's past with bold colors of southern California sunshine. The Rams also scrapped the logo that their $5 billion stadium is going to be shaped like. LA unveiled a new logo and updated color scheme Monday, and, well, it certainly is an updated logo and color scheme!

"Through your passion, the Los Angeles Rams strive to be a beacon of unity and hope during Sundays in the fall and every day throughout the year".

For the sixth season of the Rams' tenure in St. Louis in 2000, they changed colors to a duller blue and a dingier tan-gold hybrid that never seemed to appeal to Los Angeles fans when Kroenke brought the franchise back in 2016.