The Rams were caught off guard by the leak, said they turned down the design of the cap multiple times, and ultimately were disappointed the specialty hat was the first piece of rebranded merchandise seen by fans. The Rams wanted a prominent use of "LA" in their new logo to celebrate and to cement their return to the West Coast, Rams creative director Cory Befort said.
The logos combine an homage to the team's past with bold colors of southern California sunshine. The Rams also scrapped the logo that their $5 billion stadium is going to be shaped like. LA unveiled a new logo and updated color scheme Monday, and, well, it certainly is an updated logo and color scheme!
"Through your passion, the Los Angeles Rams strive to be a beacon of unity and hope during Sundays in the fall and every day throughout the year".
For the sixth season of the Rams' tenure in St. Louis in 2000, they changed colors to a duller blue and a dingier tan-gold hybrid that never seemed to appeal to Los Angeles fans when Kroenke brought the franchise back in 2016.