Monday, 13 July, 2020

Chargers make some alterations to logo for 2020 season

The Los Angeles Chargers today introduced an update to the team's iconic 'Bolt' mark as well as a new logotype in advance of the 2020 season. See the Los Angeles Chargers' new bolt logo
Cary Erickson | 26 March, 2020, 21:23

And there you have it, the Los Angeles Chargers' have a new logo. Apparently the reaction has been so bad that Rams' Hall of Famer Eric Dickerson is taking things into his own hands.

So it comes as no surprise that Dickerson is expressing his displeasure with the Rams' new logo. The primary logo has a ram horn intertwined with the letters L.A. The secondary logo is a white ram head with yellow horns and blue detail. The Rams fired Fisher with three games left in what turned out to be a 4-12 season.

A look back at the logo history of the Los Angeles/San Diego Chargers franchise, we'll update this post with more information as it becomes available. In fact, it looks remarkably similar to that of Angelo State University, including the Rams, a school in San Angelo, Texas.

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The Chargers also revealed the franchise won't undergo a total rebrand of their uniforms. It stays to be seen if the new logo will change the renowned horns that have actually been on the team's helmets for years.

"The process for doing a rebrand is very extensive, especially when the ask is, it's all open, we are open for any kind of change here", said Shandon Melvin, vice president and creative director at the National Football League in the video. But Dickerson isn't shying away from doing what he can.

"If I'm wrong, I'll be the first one to say I'm a jackass and I'll shut my mouth and say I don't know what the hell I'm talking about, but I'm willing to bet this will be damn near dead last in sales". "And I hope to God that they don't change the logo on the helmet, because if they do that, it's going to be a disaster".