Tuesday, 02 June, 2020

Netflix to start automatically cancelling inactive accounts

Netflix will start canceling long-dormant subscriptions Netflix message to customers: use it or lose it… but in a nice way!
Adrian Cunningham | 23 May, 2020, 07:10

The company said that it has already factored these inactive "a few hundred thousand" accounts into its financial guidance.

As the stats indicate, the chances of you being subscribed to Netflix and failing to watch anything for a year is very unlikely.

Netflix will now cancel inactive accounts to help customers save money, in an unprecedented move for subscription-based offerings. Should they not hear back from the subscriber, they will cancel their membership.

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The streaming service giant has seen a significant increase in subscribers since the coronavirus pandemic started, as families expectedly turned to online entertainment, with a reported 47% increase in new sign-ups, while competing streaming services (except for Apple TV+) have gotten even better results.

The company announced that it is notifying customers who haven't watched anything for 12 months since they subscribed whether they want to keep their membership. The company will automatically cancel subscriptions of people who haven't logged in to the platform for a long time. "And we'll do the same for anyone who has stopped watching for more than two years", Wu said. Those who do so within 10 months will still find their saved preferences, favourites and profiles and account details just like they were. To put that into perspective, Netflix reported in April it had almost 183 million total subscriptions, a number that includes the roughly 16 million new subscriptions it's added in recent months during the coronavirus pandemic.